Redefining dating app culture to (1) foster authentic connection while (2) bolstering local economies
Winter Ice Skating
Frog Pond
$30
Yoga in the Park
Marina Park
FREE
Scavenger Hunt
Boston Commons
$10
Painting at Night
TONGWOOD Brookline
$55
Karaoke Night
The Alley Bar
FREE
Wine Fest
Time Out Market
$30
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SoWa Boston
FREE
Candle Workshop
Lifebloom
$40
Painting Classes
The Paint Bar
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Photography
Rock Climbing
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@ginger_george
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Winter Ice Skating
Frog Pond
$30
Cruise in Seaport
Seaport
$35
Boston Public Library
Boston
Free
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TIMELINE
Spring 2024 (15 weeks)
ROLE
UX researcher
UX/UI designer
SKILLS
UX Research
UX/UI Design
Visual Design
Brand Identity Design
TEAM
5 designers
9 developers
1 project lead
BACK
Context
As a designer at Generate Product Development, I worked with my team to design Couplet from start to finish.
We launched an unconventional dating app that matches couples based on what experiences they would want to share with each other, not just physical attraction. We were tasked to deliver a mobile app and create a brand identity. However, we went above and beyond and created advertisements, graphics, and merchandise.
Couplet
Contract
WHAT PART DID I PLAY?
I was primarily responsible for designing UX and UI, prototyping, user research, and creating advertisement graphics. Everyone participated throughout the overall ideation and research processes.
PROBLEM
How might we engage younger audiences in the arts by fostering meaningful connections through shared interests?
The social nonprofit sector is grappling with shifting audience dynamics, leaving organizations struggling to maintain relevance and attract younger demographics, especially in the post-pandemic landscape. On another note, with around half of Americans under 30 on dating apps (Pew Research Center 2023), there is an emerging prescriptive nature and monotony of contemporary online dating.
SOLUTION
Connecting people through local experiences
Couplet leverages the popularity of dating apps to draw people to community events. By focusing on event-based matching, users choose outings before swiping on people, eliminating planning pressures and connecting them over shared interests in local experiences.
OUR APPROACH
(1)
Research
Competitive analysis
Secondary research
User stories
Personas
(2)
Design
Rapid iteration
Sketching/Lo-fi prototypes
User feedback
Branding
Interactive prototypes
(3)
Evaluate
Usability testing
Presentation showcase
Mascot sticker
(Silly) mascot sticker
Logo sticker
Final Designs
Mobile app
Our primary deliverable, refined through research, insights, and many design iterations before being handed off the the dev team for implementation.
REGISTERING AND LOGGING IN
AN INTUITIVE ONBOARDING EXPERIENCE: TUTORIAL AND SETTING UP PREFERENCES
SEND LIKES AND VIEW YOUR MATCHES
DISCOVER EVENTS (AND PEOPLE) THAT SUIT YOUR INTERESTS
Branding
Our secondary deliverable. We created a comprehensive brand book that detailed all of our branding work: brand values, tone, brandscape, color, type system, logomark construction, visual elements, icons, and components.
OUR FINAL BRAND BOOK
COUPLET’S BRANDING AND IDENTITY
Logo
Colors
Lavender
Secondary Color
#E7D4FA
Indigo
Accent
#6B5DBE
Coral
Accent
#FBA4A4
Primary Color
#F84949
Extras (small things for the love and fun of it)
COUPLET STICKERS
COUPLET MERCHANDISE
Thinking beyond the screen
Designing with real-world contexts in mind—like how and where users interact with the app—ensures the solution fits seamlessly into their daily routines.
Empty states are opportunities
Designing engaging and instructive empty states can turn a potentially confusing moment into an opportunity for education and encouragement.
Design systems save (so much) time
Investing upfront in reusable components and styles ensures efficiency and consistency across all screens and iterations, and even spill over into branding, too.
Reflection & Takeaways
(I my Couplet team)
